Product Brief for Insurance Quotes

The product brief for the Quotes Redesign project
Click to view the brief as a PDF.

At InsureMyTrip we met with customers to gather feedback about the quote and buy process on our site. We heard a lot, identified and prioritized problems, and analyzed our opportunities, based on the following factors:

  • Value for customers
  • Effort for us
  • Alignment with product and business strategies

The highest scoring opportunity was to redesign and rebuild our quoting process. I wrote the following product brief for the kickoff meeting. The brief led to a lot of good discussion during the kickoff. After the meeting, I got feedback that the team felt on the same page and understood the project objectives.

The product brief for the Quote Redesign project
Click to open the brief as a PDF file.