Idea to Innovation

While I was at Mojotech we consulted with Amica Insurance as they were starting an innovation program. Mike Davis and I shared some ideas and things to consider as they ramped up.

One of my tasks was to diagram the innovation funnel. My first step was research. Here are some notes I took:

I then created a spreadsheet to map out the process:

I took the most important points from the spreadsheet and created the following diagram that was included in our presentation:

What I learned

Being a designer and a product manager, I've been responsible for innovation efforts for a variety of programs and products. For this presentation, I got the chance to look at the innovation process from a more theoretical view and study how different companies approached innovation.

When I started putting together my ideas, it helped to think of the innovation process in two parts: governance and development. They have different processes, with different roles and different objectives.